Legislation updating Michigan’s trademark laws was passed by the Senate this week. Introduced by Senator Mark Huizenga (R-Walker), the bill amends the trademark statute to update and clarify the definition of the term “trademark.” It also removes the prohibition on trademarking a trade name in its entirety. “This reform is designed to help Michigan businesses — especially our locally owned small businesses — protect their brand and identity with a smoother, easier and less expensive trademark process,” said Senator Huizenga. “Michigan currently has outdated trademark requirements that the state has used to deny applications that would normally have been approved in other states. My bill would simplify the process in our state by putting our trademark law in line with the rest of the country.” The bill has been referred to the House Commerce and Tourism Committee for Consideration.
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