Lt. Governor Launches Going PRO

Liz Gullett

May 24, 2019

On Monday, Lt. Governor Garlin Gilchrist launched the Going PRO campaign to promote the importance of professional trade careers with the aim of addressing the state’s high-skilled labor shortage. It’s estimated that through 2026 Michigan employers will need to fill 545,000 skilled-labor jobs. Michigan businesses have been vocal over the past few years about the challenges they face with not having enough qualified applicants to fill jobs.

Going PRO will work to build awareness and change the perception about careers in the trades, as well as guide students, their parents, and influencers to learn more about career pathways, pay information, and job growth projections for these careers. The campaign will highlight a diverse range of high-skilled trade occupations and industries to help fill the vacancies and the 47,000 new jobs that are forecasted to be available every year in Michigan through 2026.

The campaign is heralded as Michigan’s largest-ever awareness push dedicated to promoting Professional Trades. It’s projected that more than 90% of residents between the ages of 15 and 64 will experience Going PRO messaging in 2019 through social media, earned media coverage, advertising, public forums, and other grassroots activities.

For more information, please visit https://www.going-pro.com/.

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