This week, Governor Rick Snyder launched a new campaign to change perceptions of Career Technical Education (CTE) and the opportunities they present.  The second phase of the state’s Going PRO campaign is designed to change the discussion about the professional trades, enhance career tech programs, and better connect the business and education communities.  In the coming weeks, students, parents, and educators will see the next generation of a campaign aimed at making them more aware of the choices available to further their education in ways outside of a four-year college degree.  “The Governor has made growing CTE a top priority for his administration.  Michigan is facing a shortfall of available talent in these critical sectors if we don’t act now to educate and train the upcoming workforce in professional and technical trades,” stated Brendan Ringlever of MLC.

According to the Michigan Bureau of Labor Market Information and Strategic Initiatives:

• Professional trades will account for more than 500,000 jobs in the Michigan economy by 2024, accounting for 16% of all job growth during that period.
• Professional trades are projected to grow 50% faster than the statewide average during that time.
• The median wage for professional trades occupations is 45% higher than the Michigan statewide median wage for all occupations.

The Going PRO campaign started last year with billboards and signs at events across the state.  It is part of an effort to transform career tech education across the state, addressing challenges raised by educators, businesses, and other stakeholders.

For more information, please visit www.going-pro.com.

Michigan Legislative Consultants is a bipartisan lobbying firm based in Lansing, Michigan. Our team of lobbyists and procurement specialists provide a wide range of services for some of the most respected companies in America. For more on MLC, visit www.mlcmi.com or connect with us on LinkedIn and Twitter.